BUP Region Stockholm
BUP (Barn- och ungdomspsykiatrin) is the public body for youth mental healthcare in Sweden. In connection to the redevelopment of their digital services for the Stockholm region we were approached by their marketing team to help them rethink their visual language specifically aimed at children aged 13-15 and for their digital environments, seeming that this is their hardest-to-reach target group and yet those whose' attention is most easily captured online.
Our solution delivered a solid visual language and a strong concept for illustrations, scenes - and most pressingly - an approach for digital communication that injects the adequate tonality that speaks directly to this often overlooked yet crucial demographic, seeing that most studies show that 50% of mental health problems are established by age 14.
