Design is strategy

Graphic Design is the practice of crafting compelling messages about any topic in order to change an existing situation to a preferred one.
Transfer Studio office

Agents of change

65% of people are visual learners, meaning that we process concepts and commit them to memory through primarily visual means. Powerful images are therefore the most efficient and effective way of getting people to connect with your message.

Since 2006, Transfer Studio has established lasting relationships and services that harvest the inherent power of design to act as an agent of change – be it in the cultural, commercial or social contexts it inhabits – for organisations in Sweden and abroad.

Falko & Valeria

Our approach

Investigate

Good design starts by observation. Then asking the right questions. Having applied our curiosity and understanding on hundreds of projects for over 80 clients we know how to discover patterns in common challenges to inform the brief.

Ideate

We visualise, prototype and move beyond the obvious in order to focus on what truly matters. Knowing what to look for in a proposal will pivot any project. We make sure to pick the most successful direction.

Produce

Always taking great pleasure in the work we do – visible in our attention to detail – we craft and deliver successful outcomes with extraordinary results.

Evaluate

We combine deep understanding of human behaviour with knowledge of how social technology affects solutions in each context.

About us

Falko

Falko Grentrup

Founder / Creative Director

Originally from Düsseldorf, Falko Grentrup is an acclaimed illustrator and designer used to producing exciting work for digital, print, space, and anything else that will benefit from his distinctive graphic touch. For Falko, design is practised, refined and carefully applied and he always looks to add an extra, unexpected dimension to his work. Awarded with a masters in Communication Design from Central Saint Martins College of Art and Design, Falko has been teaching design at home and abroad, i.e. Konstfack in Stockholm and the Arts University College at Bournemouth.

Valeria

Valeria Hedman

Founder / Creative Director

Valeria Hedman is an award-winning designer known to produce strong and unique concepts with a special focus on digital strategy, social innovation and sustainability. Her work has been published in about 20 publications by the world's leading publishers and she has been rewarded by i.a. D&AD and Kolla! for her contributions to contemporary graphic design. Valeria is a well-known educator and design advocate, most recently as chair on the board of Illustratörcentrum and head of section at Grafisk Form Sektionen of Svenska Tecknare. Valeria has a masters degree from Central Saint Martins College of Art and Design.

Selected clients

Klarna Logo
MTV Logo
Wistrand Logo
Unionen Logo
SKB logo
Region Stockholm logo
Elekta Logo
LG logo
Transfer Studio office plant

Artist Exhibitions & Industry Activities

  • 2020
  • Jury Lead, Graphic Design, Design S, Svensk Form, Stockholm
  • 2020
  • Guest Artist, Omforma, Institute for Contemporary Arts and Ideas, Göteborg
  • 2018
  • Charter Lead, Grafisk Form Sektionen, Svenska Tecknare, Stockholm
  • 2018
  • Guest Artist, Upphovsrättsdagen KLYS, Piperska Muren, Stockholm
  • 2018
  • All set for Print, Marabouparken, Stockholm
  • 2018
  • Public art, The lost motherland mural, Oberá
  • 2017
  • Board member, Illustratörcentrum, Stockholm
  • 2016
  • Group Show, 100 years of CSM Women, CSM Windows Gallery, London
  • 2015
  • Jury & Selection panel, Poster Exhibition, London Transport Museum, London
  • 2015
  • Group Show, CNN Leading Women, CNN Online
  • 2015
  • Group Show, P(a)PP, Oro Galleri, Göteborg
  • 2011
  • Founder, TYPOStammtisch Stockholm
  • 2009
  • Founder, Graphic Birdwatching, London

Teachings & Talks

  • 2020
  • Opponent – Visuell Kommunikation, Beckmans Designhögskola, Stockholm
  • 2020
  • Course Lead – UX, Design & Layout, Changemakers, Stockholm
  • 2020
  • Guest speaker – Visuell Kommunikation, Beckmans Designhögskola, Stockholm
  • 2020
  • Guest speaker – Illustratörcentrum, Stockholm
  • 2019
  • Senior assistant master – Medie- och kommunikationsvetenskap, Södertörns Högskola
  • 2019
  • Guest Tutor – Grafisk design och illustration, Konstfack, Stockholm
  • 2019
  • Opponent – Visuell Kommunikation, Beckmans Designhögskola, Stockholm
  • 2018
  • Opponent – Visuell Kommunikation, Beckmans Designhögskola, Stockholm
  • 2018
  • Handledare – Kreativ Robotworkshop flickor 8-14 år Teklafestivalen KTH, Stockholm
  • 2018
  • Handledare – Visuell Kommunikation Beckmans Designhögskola, Stockholm
  • 2017
  • Guest critic – Visuell Kommunikation, Konstfack, Stockholm
  • 2015
  • Mentor – The Dots Masterclass - Facebook HQ, London
  • 2013
  • Guest Tutor – Book Design, Konstfack, Stockholm
  • 2012
  • Speaker – Kolla! 2012 – Svenska Tecknare, Stockholm
  • 2011
  • Mentor – Girls into i-Biz Masterclass, London Academy
  • 2010
  • Speaker – GBW Berlin Launch - Supalife Kiosk, Berlin
  • 2009
  • Visiting Tutors – BA Graphic Design Arts University College at Bournemouth
  • 2007
  • Guest Speaker – BA Graphic Design Central St. Martin’s College of Art & Design

Articles, Books & Features

  • 2019
  • Makt/Egenmakt/ Omforma
  • 2016
  • Avkodade ikoner hos SKB/ CAP&Design
  • 2015
  • Transfer Studio tolkar Anne Frank / CAP&Design No 2
  • 2015
  • Agenturporträtt: Transfer Studio / PAGE Magazine
  • 2014
  • Transfer Studios projekt under 2014 / CAP&Design
  • 2014
  • Typodarium 2014 / Verlag Hermann Schmidt
  • 2013
  • The Crossing of Two Lines / Elemental Editions
  • 2013
  • Lolita: The Story of a Cover Girl / Print Books Ltd.
  • 2012
  • Typodarium 2012 / Verlag Hermann Schmidt
  • 2012
  • Kolla På Affischen 2002 – 2012 / Svenska Tecknare
  • 2012
  • The Graduate Designer's Guide to Success / DigitalArts 09
  • 2011
  • Graphic Design Inspirations / Daab
  • 2011
  • Women in design / DesignWeek March
  • 2011
  • BirdWatching: from London to Söder / SoFo #3
  • 2010
  • Los Logos Compass / Gestalten
  • 2010
  • The Little Book of Letterpress / RotoVision
  • 2010
  • By Invitation Only / viction:ary
  • 2010
  • The Dieline: Box Bottle Bag / HOW
  • 2010
  • TypoShirt One / Index Book
  • 2010
  • 70 per cent of design students are female / Eye Blog. 9 July
  • 2010
  • Nu och då - så blir 10-talets form / CAP&Design No 1
Transfer Studio books
  • 2009
  • En svensk designer i London / CAP&Design No 5
  • 2009
  • Rising Stars: Valeria Hedman / DesignWeek
  • 2009
  • Letterhead & Businesscards / Feierabend Unique Books
  • 2009
  • Logo 2 / Feierabend Unique Books
  • 2009
  • Best of Poster Design / Feierabend Unique Books
  • 2009
  • CrEATe: Eating Design and Future Food / Gestalten
  • 2009
  • Branding Identity / Index Book
  • 2009
  • Really Good Packaging Explained / Rockport
  • 2009
  • Basics: Logos / Index Book Celebration Graphics Sourcebook / RotoVision
  • 2008
  • thnk limited / Feierabend Unique Books
  • 2008
  • T-shirt Design / Feierabend Unique Books
  • 2008
  • Los Logos 4 / Gestalten