Wistrand Start-Up Star
Following our new identity design for Swedish business law firm Wistrand, we also had the opportunity to update the look and feel of their entrepreneurs' initiative Wistrand Startup Star, an annual competition soon in its 10th year.
Originally initiated as an extracurricular pilot project, the award had over the years grown to a beneficial annual event and a recurring engagement yet the client team wished to cast a wider net in order to catch a broader variety of startups and more qualified contestants.
Our response to the client brief was to create a solid and attractive sub-brand with a softer approach than the main Wistrand brand, that could confidently stand on its own merits and harness the values of the initiative, thus delivering that extra edge to an award seeking to launch the next star on the Swedish startup scene.
After the launch of the new visual identity the award has seen a significant growth in both number and quality of applications made, making it a successful collaboration that can continue to grow as the startup scene develops.