Unionen - Schyst Resande
Schyst Resande is a coalition initiative of NGOs lead by Unionen that works to inspire more people to travel considerately, increase knowledge about sustainable tourism and get the travel industry to act to protect people and the environment. The basis for their work are the global goals in Agenda 2030 and they focus to a large extent on how tourism affects low- and middle-income countries.
The client approached us to help them introduce a new educational programme aimed at upper secondary schools. Our solution was to launch a short, animated fact video optimised for social media and web on the theme of The Sustainable Class Trip [Hållbara Klassresan] as well as develop a coherent set of learning aid material to service a variety of informational needs. The initiative was elevated with a solid illustration concept, animations and copywriting services.