YeaHR! is a brand new digital HR specialist. A newcomer with pragmatic views on innovation-led strategies our development for their visual identity included a series of illustrated monster characters that show up everywhere to carry and retell the brand values.
The unique identity extends across a number of different platforms raging from viral animations to limited edition coffee mugs.
The bold move to utilise illustration as such a prominent identifier for the brand was further enhanced by creating unique monster characters representing (with some resemblance) YeaHR!'s list of VIP clients. These are then used in all communications with that specific client.