Teater Tillsammans is an independent theater group with a young cast that puts on German theatre that never or rarely is performed in Sweden. A new visual language and design was developed in which the identity plays with the idea of togetherness and the backdrop a stage show forms. A comprehensive typographic approach was adopted to contrast a polished illustration style in order to reflect the often complex themes in German theatre.
Illustration was also chosen to bypass common practical limitations the theatre group encounters – where photographs of the upcoming play only are available very close to its premiere – and allow for marketing to commence earlier and stand out against the traditional cultural events where the photographic image is commonplace. The new design has been very successful with accolades from audiences and industry and a very high recognition factor.
Foto: Lanna Olsson