Stjärnkalaset [The Star Festival] is a celebration by Stockholms independent children’s theatre community – of the imaginary city, the open city and the playful city – targeting special local cultural ombudsmen and bringing professional productions closer to their audiences. To mark a new programme by organiser Teatercentrum we where asked to communicate the festivals’ vision through increased engagement and visibility.
Our concept for it shows the Star Festival as the entrance to the imaginary city, the vibrant city, the democratic and above all the playful and narrative city; a place where a diversity of perspectives, characters and themes will flourish and be presented to us.
The idea is that this hubbub city also serves as a foundation to build upon, as a story in several chapters or acts. A recognisable narrative approach that will make it easier for the the client to communicate and expand the Star Festival moving ahead and beyond.