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Transfer Studio



Concept / Experience / Illustration / Posters

Magiska is a democratic platform for the child perspective in city planning and architectural issues. As a new breed of social entrepreneurs, Magiska works to raise awareness of children’s rights through local and sustainable projects (Magiska Trädgården) and inspiring events (World Cup in Treehouse building).

We have been engaged from the very first moment to develop an experiential strategy and identity as well as deliver communications materials for the various undertakings.

The Magiska identity is based on a modular system of shapes and colours that explore the richness and diversity of the target group. The idea is to invite fun by using this system – creating new stories, characters and patterns – and allowing the identity to continue its growth in many directions. Our concept not only shows what Magiska is but also points out the direction to what Magiska can be, and quickly made Magiska a hot new name on everyone’s lips. The trust in our work has been high since the beginning and we look forward to continuing and deepening our cooperation for the coming endeavours.

Magiska has its current base on Kvarnholmen, a Stockholm suburb currently undergoing major regeneration and redevelopment.