An estimated 50 percent of all first-time births in Sweden result in some type of birth related injury. It is among the highest rate of birth injuries in Europe. Födelsevrålet [Birth Roar] is a parent-led initiative that demands safer births for all across the country.
Since we think this is a very important topic and in need of attention, Transfer Studio has supported this initiative with campaign strategy and analysis, campaign logotype and identity, social media strategy and implementation.
Our involvement has granted this initiative a previously unmatched success with weekly mentions in press and media, direct access to politicians and policy makers and a growing number of followers on a daily basis.