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Transfer Studio

CinemAfrica Film Festival

CinemAfrica Film Festival

Festival Design / Web Design / Web Development

CinemAfrica Film Festival is Scandinavia’s biggest showcase of quality film from the African continent and has since its founding in 1998 championed the promotion of African narratives and perspectives to an ever increasing Swedish audience.

When we were approached for the new festival design we discovered how the previous year’s visual language and communications strategy had been uninspired and missing opportunities to communicate the festivals unique position and standing.

Our design solution consisted in creating clarity across all media, focus on a comprehensible connection to Sweden and distinctly point to how the festival highlights African narratives and characters in a Swedish context and for a Swedish audience. The new visual strategy proved successful, received great praise from industry as well as public, and traffic to the new website we developed increased immensely.